June 22, 2007
Viral Lingerie Ad - When Good Fembots Go Bad…
I found this juicy little tidbit at JWZ’s blog. As a viral video, I think it works wonderfully. It’s simple, well produced, and sexy enough to suck you in. It was produced by Wyld Stallyons and Lascivious (lingerie), who on Wyld’s site state:
The Doll is a short film about death, desire, and robots; made for boutique lingerie label Lascivious in 2007 by moving image company Wyld Stallyons.
Lascivious approached Wyld Stallyons in late 2006 with the idea of producing a collaborative short film which would act as a viral campaign for them, and also a promotional piece for Wyld Stallyons.
Inspired by the infamous Real Doll sex toys, a token dollop of Greek myth, and countless teenage evenings watching straight-to-video sci-fi b-movies of dubious quality, Wyld Stallyons quickly developed a concept based around the idea of a mail order sex robot, delivered in parts. Once assembled, the robot becomes sentient and takes a shine to its owner’s lingerie, with fatal consequences.
The whole “sentient robot wants to kill you” trope is definitely well understood by all at this point (the blue and red eyes switch most recently show up in I,Robot), so the connection is pretty solid. However, I’m not quite as thrilled about the usability of Lascivious’s website (pictures are too small to see the quality, and the cart works strangely). But the video definitely drew me there, so thumbs up to Wyld.